Smallwoods 2009 catalog

A new, updated catalog for a great little boutique yachtwear store—and one of my favorite clients—Smallwoods Yachtwear. This year’s model included most of the same items as the year before, but the challenge was to reduce the width by an inch. The smaller columns in the grid meant that the type had to be reworked a bit to avoid too many line breaks.

Learning experience: It’s worth the extra work to stick to a project management app. We missed a few deadlines that could’ve been met, and keeping track of all changes and notes via a constant flow of email is an easy way to miss some details. In the end it all worked out, but if we do it again we’ll be using a management tool.