I joined Choose Digital very soon after they opened for business and needed someone to build their site as well as lead web design for their web app products. They’re a startup and expected everyone to wear several hats. They were building e-commerce sites that sold music and other digital media to large loyalty programs.
Responsive Web Design had been recently introduced by Ethan Marcotte and some of my friends were talking alot about CSS preprocessors, and I was eager to work on something where I could dive into those new techniques.
This one is VERY MUCH a work in progress. The company’s website is by necessity one of those internal projects that never get enough time. The goal really is to be simple and clear in the design because we brand ourselves as a transparent partner, building and managing client-branded websites for their loyal customers. It’s a relationship we’re always cognizant of and take very seriously.